frequently asked questions
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What is the difference between packages?
We offer three flat rate services: Brand Identity, Brand Strategy, and Brand Film
Brand Identity is focused on designing the visual elements that create a cohesive brand image and message.
Brand Strategy is focused on developing and executing marketing and/or communications plans.
Brand Film is focused on producing high quality video content.
Our final service is a non-flat rate package: Bespoke Branding
Bespoke Branding is for large scale endeavors that may require more time, resources, and budget outside of the scope signature of our flat-rate services.
Examples include: organizing an event, focusing on PR, or even redesigning your office space.
Can I choose more than one package?
Yes! You are free to mix and match packages as you see fit. Each one of our services are designed to compliment the others.
How long does the entire process take?
Each package has a defined duration, which covers consultation to project completion.
Brand Identity: 30 days
Brand Strategy: 60 to 90 days
Brand Film: 30 days
Bespoke Branding: defined after consultation
What to expect from your Brand Evaluation?
The Brand Evaluation is 60 - 90 minute session.
During the session we will:
Set up your client profile
Evaluate the state of your brand using The Bird & Bear Method
Define the deliverables that matter the most for you
Schedule our Weekly Status Report
Draft the Scope of Work Agreement
What is The Bird & Bear Method?
During your Brand Evaluation we use our Branding Cards to help us move through every aspect of your business while also unpacking your vision, values, and long term goals. Each card is themed and poses questions which challenge you to articulate the details that your dreams and work realities are made of.
It's an exercise that feels like '' a bit of brand therapy'' because our clients often come away with a renewed sense of clarity. Not only are your big ideas more tangible, it also provides Bird & Bear with the solid foundation needed to build a strategy that delivers what matters to you the most.
What is the Project Dashboard?
The Project Dashboard gives you interactive visibility to the project's workflow.
On your dashboard you can find:
Bird & Bear uses the awesome software provider ActiveCollab to create your dashboard.
You will be invited via email to access your dashboard. Once accepted, you will have full access.
How involved in the process can you be?
It's totally up to you! All our services include Weekly Status Reports but if a weekly call is a bit more than your calendar can handle, that's okay. We appreciate that everyone works differently, some delegate while others prefer to be super hands on. There's really no wrong answer.
Brand Identity FAQ
What is the Brand Blueprint?
The Brand Blueprint is the complete guide to your visual identity and brand messaging.
What does it include?
Each Brand Blueprint is personalized based on your needs, but generally consists of the following design elements:
Graphic Elements - icons, photography, patterns etc.
Print Collateral - brochures, business cards, letterhead, posters etc.
Packaging - shopping bags, stickers, boxing etc.
What is Copywriting?
Copywriting is the text found on your website and all other branded materials. It is the written content that makes up the unique messaging you want to convey to your customers.
Brand Strategy FAQ
How will the strategy be determined?
First, we complete your Brand Evaluation so that we can better understand you and your business.
Next we do a targeted market analysis of your industry.
We then identify who your current customers are and where they hang out online
From there we can pinpoint the best methods to reach them
Fifth, we set measurable indicators so we can monitor what is working best
What is Content Creation?
Bird & Bear is responsible for all the materials that needs to be created and distributed online to support your brand strategy.
This can include, but is not limited to :
Video - when paired with the Brand Film package
Brand Film FAQ
What is a Storyboard?
A storyboard is a graphic representation of how your film will unfold shot-by-shot. It explains the concept of the film.
What is Production?
Pre-Production is the planning process that takes place before a Brand Film is shot, which includes:
Production is the onsite management that takes place during shooting, which includes:
Direction & Cinematography
Hair & Makeup
Post-Production is the final editing of the film footage, which includes:
What are Modifications?
After the first cut of your film has been completed, we provide you with two opportunities to make changes to the film before the delivery of the final product.